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Logo Included : TechKNOW University : What is a Media Player?



What is a Media Player?

An MP3 player is a portable audio player that plays MP3 files.  MP3 is a common audio format for consumer audio storage and it greatly compresses the data required to represent the audio recording.  MP3 players can also be used to store any type of file (similar to USB drives) and transfer it from one device to another, but they will only play audio files.

An MP4 player is a portable media player that plays both audio and video files.  It also can also be used to store any type of file (similar to USB drives) and transfer it from one device to another.  MP4 are considered the gold standard for all types of streaming and broadcast applications online.  MP4 is accessible and easy to use for both businesses, as a sales and marketing tool, and residential users, who can view, swap, and create their own streaming media in the MP4 format.
   

How are Media Players used every day?

MP3 and MP4 players have both business and leisure applications.  Both types of players are a convenient way to carry music or video with you.  They can be used as a hard drive, and even as a voice recorder.  Our MP3 and MP4 players can be listened to privately with earphones - perfect for commuting or working out.  And, some of our models have built in speakers that make it easy to share music or videos.  MP4 players are also great for saving, sharing, and viewing photographs – some of our MP4 players even moonlight as a camera!  When it comes to business applications, MP3 players can play pod casts and webinars, and MP4 can be used to dress up presentations for prospective clients, as well as a tool in sales and marketing campaigns.

Why are Media Players an ideal promo product?

MP3 and MP4 players are an ideal promo product because they have a high perceived value, and are in high demand by almost everyone.  They also offer the opportunity for many advertising impressions because they can be easily carried everywhere and have many different uses.  These devices can be pre-loaded with content that is targeted to their end user.  And, the content that the recipient of the player chooses to place on the device is very personal, so the end user will develop a personal attachment to the device.







    
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